Garrett Insurance & Loans
I had the opportunity to work with a local Insurance & Loans startup to create a new logo. I created versions for the Insurance and Loans sides respectively.
The most challenging part of this project was learning how to work with AI. Though I had prepared sketches to show to the client prior to our first meeting, the client came in prepared with an AI generated image they wished to turn into a logo.
Instead of walking away from the project and leaving the client to the AI-generated logo, I decided to build upon and strengthen the visuals and use the opportunity to learn about the cross-sections between AI and Design.
I created a vector-based logo which maintained the visual aspects of the AI generated logo the client thought successful while adding the intention behind all human-made design.
Skills Learned/Expanded On:
Illustrator
Iteration
Branding
Client Relation
