Allor, Mo, Sempre Termoli
The city of Termoli, Italy collaborated with TerraViva Competitions to create a unique and exciting city re-branding competition.
"Acknowledging the pivotal role of art in shaping its urban fabric, the city aims to establish a new Place Branding strategy that honors its illustrious past while envisioning its future as a vibrant forward-thinking destination."
- TerraViva Competition Brief
My Design
My design aims to bring together the past, present, and future of Termoli. I wanted to create something which aligns with modern design strategies while maintaining the nature of the city. My biggest challenge wasn't coming up with an idea, but rather keeping that idea minimal enough so it compliments, not overpowers, the original charm the people of Termoli know and love.
"Allor, Mo, Sempre Termoli" roughly translates to "Then, Now, Always Termoli," intending to honor the vibrant past present and future of the city.
Results
My project was not selected as a finalist for the competition. Check out the extremely talented winners at Terraviva Competitions!
Skills Learned/Expanded On:
Illustrator
Photoshop
Branding
Client Research
Time Management
